RCS Prohibited & Restricted Industries and Content – MSG91 Help Guide

This guide explains — what’s not allowed at all on RCS and what’s allowed only with conditions. Think of it as the rulebook before you go for RCS application and before sending the messages.

Absolutely Not Allowed (Don't Even Think About It)
No matter how appealing your content is, these are strictly banned:

• Fake or duplicate products: Copying big brands or selling replicas? Straight up rejected.

• Explosives or banned materials: Anything illegal or dangerous like weapons or drugs won't go through.

• Violent or hateful content: Anything promoting violence or hate is strictly disallowed.

• Adult content or escort services: Sexual content or services of this nature are completely off-limits.

• Tobacco, guns, or any weapons: Even if they’re legal somewhere, RCS doesn’t allow promotions.

• Political or election messaging: Content related to campaigning or political promotion is not permitted.

• Human trafficking or exploitation: Any form of exploitation-related content is permanently banned.

Allowed, But Only If You Follow the Rules…
These are not banned, but come with serious conditions. You need approval first:

• Alcohol-related promotions: Not allowed in India.

• Gambling or betting services: May be permitted with valid operational licenses and strict adherence to age verification protocols.

• Medical and health-related products: Prescription drugs, supplements, or healthcare services may be approved with documented regulatory compliance.

Still confused? Reach out to MSG91’s support team- [email protected]. Following the rules not only keeps you safe—it ensures your RCS applications gets the approval.