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Email's Master Article

Email's Master Article

The Complete Guide to Smarter Emailing

Email Solution remains one of the most powerful and cost-effective tools to reach your audience directly. This master article covers everything you need to know—from strategy basics to advanced techniques including AI content generation

What’s New with Our Email Platform (2025 Update)

Here’s a quick look at the most impactful updates that can transform how you send emails:

✍️ AI Content Generator: Create Emails in Seconds

Struggling with content? Use our AI Content Generator to write subject lines, promotional messages, newsletters, and more — instantly. Just give a prompt, and AI takes care of the rest.


🤖 Intellisend AI: Smarter Email Scaling

Want to reach more users without extra effort? Intellisend AI automatically sends AI-generated messages to the rest of your audience after your set limit is reached — perfect for large-scale campaigns.


🧩 Handlebars Templates: Dynamic Personalization

Make every email feel 1:1. Insert user names, product details, or behavior-based triggers with Handlebars, no coding needed.


✨ Gmail Markup: Stand Out in the Inbox

Use Gmail Markup to display interactive buttons, ratings, and offers directly inside the Gmail preview — improving open and click-through rates.

Why Email Solution Still Matters in 2025

  • Direct & Personal: Email connects you directly with your audience in a private space.

  • High ROI: Email consistently delivers one of the highest returns on investment compared to other channels.

  • Automation & AI Ready: Modern platforms let you automate, personalize, and scale your campaigns efficiently.

  • Measurable: Track opens, clicks, conversions, and optimize using real-time data.

Leveraging AI Content Generation for Smarter Emails

AI-powered content generation is revolutionizing email marketing by helping you:

  • Create personalized, relevant email at scale.
    Generate subject lines, body text, and CTAs tailored to different segments instantly.

  • Save time and reduce manual effort.
    AI tools help draft multiple versions, enabling faster campaign launches.

  • Optimize and test messaging.
    Use AI suggestions to refine tone, increase engagement, and run A/B tests.

At MSG91, our AI Content Generator helps you craft compelling emails faster while maintaining your brand voice and relevance.

Best Practices & Strategies to Boost Performance

  • Use concise, engaging subject lines with personalization.

  • Optimize send times based on audience behavior.

  • Test different frequencies to balance engagement and unsubscribes.

  • Focus on mobile-friendly email designs.

  • Clean and segment your list frequently.

  • Leverage AI-generated content for speed and personalization.


📢 Email Still Works: The Channel That Outperforms

In a world full of noise, email keeps winning. Here’s why 5 Proven Strategies to Boost Your Email Open Rates & Conversions

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