WhatsApp Business Account Blocked by Meta? Quick Resolution & Prevention Guide

If your WhatsApp Business Account is blocked by Meta, follow these simple steps to resolve the issue and prevent future blocks.

🔍 Why Meta Blocks Happen

1. Policy Violation – Sending marketing content in utility templates, restricted content.

2. User Complaints – High rate of blocks/reports.

3. Unverified Business – Incomplete business verification.

4. Suspicious Activity – Multiple IPs, device changes, API abuse.

✅ How to Unblock Your Meta Account

1. Check Business Manager for Warnings

• Go to Meta Business Manager

• Navigate: Business Settings > Accounts > WhatsApp Accounts

• Look for any restriction notice

2. Raise a Support Request

• Visit: Meta Direct Support

• Click Create Case > Select Policy Violation > Appeal Account Restriction

• Add: WABA ID, phone number, reason for appeal

  To Find Your WABA ID (WhatsApp Business Account ID)

  1. Go to Meta Business Settings

  2. In the left panel, click on “Accounts” → “WhatsApp Accounts”

  3. Select your WhatsApp Business Account

  4. Once selected, on the right panel, you will see the WABA ID displayed under the account name
     👉 It’s usually a 15–16 digit number

     

• Message Sample:
  Our WhatsApp Business Account was blocked mistakenly. We request manual review. Templates follow Meta guidelines. WABA ID: [your ID]

3. Track Your Request

• Check case status at Meta Support Inbox

• Follow up if no response in 3-5 days

4. Inform MSG91

• Schedule the Meeting with MSG91 WhatsApp team : https://calendly.com/msg91-whatsapp

• Our team will assist in escalation the issue and will raise the ticket on your behalf in critical cases.

🛡️ How to Prevent Future Blocks

✔️ Template Usage

• Don’t send promotions via utility templates

• Use proper categories: Template Samples

✔️ Verify Business

• Ensure Meta Business Verification is complete

✔️ Maintain Good Quality

• Check number quality in MSG91 Dashboard

• Avoid high opt-outs or blocks

• Use MSG91’s Opt-Out Feature.

✔️ Use Stable Access

• Avoid logins from different IPs/devices.

🔗 Useful Links

• Meta Support: https://business.facebook.com/support

• Raise Ticket: https://business.facebook.com/direct-support

• Commerce Policy: https://www.whatsapp.com/policies/commerce-policy

• MSG91 WhatsApp Help: https://msg91.com/help/whatsapp

Need Help? Reach out via MSG91 WhatsApp Team or your account manager.

Stay Compliant. Stay Connected. ✅